Pendance Film Festival 2020
Client Work | Brand Development | Graphic Design/Branding | 2020
Project Co-Produced by Gene Duterte, Hye Yoon Ahn, and Madwharf Studios.
OVERVIEW
Pendance Film Festival is a festival that celebrates films with amazing story. This year was their 3rd iteration and was hosted at TIFF Bell Lightbox (Toronto International Film Festival) and Jackman Hall AGO. This year they also added in musical performances at Velvet Underground in Toronto. The films that Pendance boasted were incredible, ones of which were showcased in Sundance, SXSW, Cannes, and the Telluride Film Festival. Needless to say, this year Pendance was bigger than ever before, even with a film directed by Werner Herzog, and we were tasked with helping the branding and digital/print content.
CONCEPT DEVELOPMENT
Pendance wanted to keep the majority of their branding similar. Last year they went with a turquoise main colour and wanted to keep their typography the same. Collectively we moved to a new palette including yellow as the main colour, and decided to brand the 3 main sections of this festival as separate identities: Midnight, Doctrina, Music. Each has its own design language and colour, accompanying the main festival.
PRINT ASSETS
Programme Guide
Programme Guide
Z Fold Brochure
Z Fold Brochure
Main Poster
DIGITAL ASSETS
EVENT PHOTOS
